App store vs google play games

Some of the main advantages of the App Store applications are as follows: The applications of IOS are compatible with all Apple devices. This means that you download the application once, you can enjoy it through all other devices. Solid security protocols in the App Store. It is a closed operating system, i. Android Android Inc. The benefits of Android: Free operating system: Unlike iOS , Android is suitable for any technology company that wants, for this reason there are a variety of devices with this operating system.

Cheaper applications. It is possible to download third-party or non-Google applications. Users are more reluctant to spend money on applications. Differences After analyzing each operating system separately we must show the main differences between them: While iOS is a closed operating system, Android is open, so it can be installed on multitude of different devices.

This is due to several reasons: The cost of App Store applications are much higher and users are not reluctant to pay them. On Android, it is possible to install applications obtained outside of Google Play, which can negatively influence revenue. Therefore, although in the future it is anticipated that these differences will be reduced by the improvements that Android introduces in its operating system, at the moment iOS is the market of applications that generates more revenue at a worldwide level.

As for the most downloaded applications, the sections that are growing the most are games and photography, not forgetting musical applications, lifestyle and entertainment. Therefore, games continue to be the most beneficial to both companies.

Comparison of App Stores for Developers: Google Play vs Apple App Store Both Apple and Google allow developers to create applications, although the development process is different in many ways, from initial cost, programming language to discovery and monetization. Development Application development on Android is technically more difficult due to its fragmentation of multiple versions that run on consumer devices and multiple screen sizes.

App Name While Google allows 30 characters in the app name, Apple allows characters so there is a little freedom to add additional keywords. Keywords While the App Store offers a section to add keywords, in Google Play you have to include the keywords in the description and keywords of your app's ad, one after another is prohibited. Shipping process The Apple App Store consists of more quality applications. Monetization However there is a significant difference in membership fees that looks like Apple monetizes better applications and offer possibilities for developers to make more money than they could in the Play Store.

App Ranking Google Play takes into account external links social media, press releases, blogs in terms of search rankings. Difference for Users independent opinion.

Mia Lewis. Google Wallet: What, How, and Where? News Technologies Design Business Development. Coming to the developer part, both are managed as full pledged privacy in order to release Applications in their respective platforms.

These have some of the restrictions in order to deploy smoother and better applications to the users. As we know these both stores give applications as an output. We can get different types of applications which are daily usage. Games,E-commerce,Digital Content,Travel and a lot more we can get from these stores in their respective platforms. Google Play Store is more developer-friendly compared to App Store. Make a note that the App Store is based on quality assurance and whereas Play Store is user friendly.

Technically Application development is more difficult in Android due to multiple versions that run on multiple devices with multiple screen sizes.

Apple allows characters to set an App Name. In the App Store you cannot change the Application name unless you submit an update version.

Once the application is uploaded into the App Store, the App Store guys download it and review it before publishing. Which makes developers more challenging to make mistakes in their codes.

Applications get rejected even when minor errors occur in the App Store. The App Store takes almost 2 weeks to review and get published. Google Store was not quite difficult before. Which we can publish and the app tends to appear in about 2 hours.

Of course, Apple heavily factors in your App Store Optimization tweaks when ranking apps. And what better way to do this than reviewing the number of downloads?

A well-thought-out name combined with great screenshots will compel visitors to download your app, even to just check it out. In addition to the number of app downloads, the App Store ranking algorithms evaluate download velocity. Consider a popular four-week-old app, for example.

Even with a significantly lower number of cumulative apple downloads, it will still rank strongly if users are downloading it more frequently. So, of course, the company is keen to promote apps that are good at making money. If your app is built on an in-app purchase or subscription monetization strategy, consider starting off by building a solid user base through freebies.

Just like the App Store, Google Play Store significantly factors in the number of app downloads in app ranking. To accurately rank Android apps based on their popularity, the Google Play algorithm considers both the cumulative app download numbers, as well as the corresponding app download frequency. Make no mistake about it, though. While most app publishers would assume that any slight rise in the number of app downloads should positively impact their overall app visibility, the Google Play Store seems to approach things differently.

An increase from , to 1 million downloads, for instance, has a greater impact on the app ranking compared to a jump from , to , app downloads. Before August , Google Play Store fundamentally prioritized the number of app downloads and shelved overall ratings. But then Google realized developers were not so eager to address bugs and stability issues.

Instead, they were obsessed with boosting downloads to improve their ranks and consequently income potential. Interestingly, performance issues always worked in their favor because their apps would be repeatedly uninstalled then re-downloaded. So Google Play Store rolled out changes affecting its ranking algorithm , which would see apps with fewer issues rank higher than their bug-laden competition. Google has led the search engine race since , arguably because of its solid keyword algorithms.

Instead of providing special fields like the App Store, Google prefers to assess keyword relevancy from the app title, short description, long description, and updates list. It also raises a flag on keyword stuffing and subsequently penalizes non-compliant apps. It further combines this with social factors like the number of likes, mentions, and shares your app gets on social media.

While the former requires critical analysis and a clever choice of characters, the latter is more intensive and requires users to keenly choose each word on their app pages. Critics, on the other hand, feel that fundamental information is often left out of the app pages as marketers attempt to maximize the possible keywords.

When it comes to app downloads and user engagement, the cumulative number of downloads and the corresponding frequency are relevant in both app marketplaces. The actual tactics, however, should be different because the app marketplaces have varying approaches to user engagement. Its engagement tracking also extends past the app download process, by persistently monitoring app use frequency. The App Store, on the other hand, takes a keen interest in, among other things, the amount of revenue generated by an app after download.