Pay per click advertising ebook

That means including active, yet concise CTAs like:. All of these CTAs are active. They indicate that the reader can get something concrete and helpful out of the article. Effective PPC ad copy addresses the reader directly.

Again, when you only have a few lines of ad copy to make your business stand out, you have to be explicit about what sets you apart. Chances are, many things make your business special. Put it in the headline if possible since audiences will see that first. To get the most out of PPC text ads for your business, you need to track their results. How many impressions do you get? What are your click-through rates and conversion rates, and what does the rest of the buyer journey look like? But does Google PPC for advertising ebooks work?

No, not well at all. Because their ads are placed on websites and blogs, ads often end up being placed on sites that have low relevance to book buyers. Sure, you get clicks, but the ratio of clicks to sales is extremely low. So it can mean a lot of money spent for a tiny return. I also used Facebook for a long time in previous businesses too, which gave me good results. Mind you, I was selling high-cost services. So the cost per click was cheap in comparison to gaining a sale from Facebook.

Ebooks are a cheap product. I was enthusiastic about this service and set up an ad immediately. It means ads on Amazon book pages, which is precisely where you want a book ad to be.

But oh, dear. Amazon has some way to go with this. I set up my first ad a few months ago. The first problem was that my author name was reversed in the ads.

Instead of Derek Haines, it reads Haines, Derek. It is very basic, at best. After setting up an ad, there is so little information and data, which takes days to update, and so little that can be edited. But as I discovered, you do not need to spend the whole amount.

By comparison, Facebook has no minimum. I used this a couple of times for no return at all. Receive Promotional Emails. Presented by Entrepreneur Media Inc. Learn More. Your cart is currently empty. Continue Shopping. Ship to a different address? Pay Per Click Ad Copywriting — Ad copywriting is probably one of the most important aspects of a pay per click campaign. We go over various items you should focus on when launching a campaign and writing your ads. The wrong ad can create waste. The right ad can build you business.

Google Adwords — This section covers everything an online business needs to know to effectively target an Adwords campaign to help their business grow through online channels. Keyword Match Types — Keywords will play one of the most important roles in your campaign. The wrong keyword can cause your pay per click budget to burn through very quickly.

This section will cover various keyword strategies all business should be utilizing.